One week ago, I attended the Social Media Club of Evansville monthly meeting, where Robby Slaughter of BlogIndiana spoke about building business productivity with social media. I met a new mom there, Talina, and we began to follow each other on Twitter.
Through Twitter, we learned of common ground as coffee lovers. Then we learned we both blog, enjoy Excel, and try to be environmentally friendly parents. She has a baby, and my kids are now teens. We commented on each other’s blogs and became friends via Facebook.
Last night, I saw her tweet she was trying to figure out what kind of spider she found in her house. I asked her to post the picture on Facebook. She posted it, and then I shared the photo, asking my friends who are pest control experts to ID the spider. Within an hour, two competing local pest experts ID’d the spider.
Not only did they ID the spider – they had a civil conversation about spiders in general. By this morning, a 3rd pest pro had posted. Among the 3 of them, they had ID’d the spider, discussed where it was usually found, assured us it was not poisonous, and given a quick way to get rid of the spider.
What did I learn on Facebook today? This varied color orb spider is large – they are usually this big in the fall. It is an outdoor spider, usually found in soffets and on porches, spinning large webs by which it catches other insects. Sometimes they eat so much when they fall to the ground, they are so full they “burst” on impact.
Oh – & what did I learn about social media? Last week, Robby Slaughter asked for a good definition of social media. I said it’s a tool by which real people build and enhance relationships in the real world.
Along came a spider and sat down beside her and proved the point.
This could be a case study in how companies on Twitter can be first responders to potential customers.
But that is another blog altogether…