If you are going to hire a social media professional, what questions should you ask?
- What’s your Klout? Klout measures individuals’ social media impact. Its methods may not be perfect, but social pros should have a Klout score of at least 30 (most social media pros have scores much higher than 30). When you enter a Twitter handle (must be public), you will pull the Klout score.
- What are your favorite platforms? A social media pro should be familiar with Facebook, Twitter, LinkedIn, Youtube, and blogs. Pros need to understand the social media spectrum and how to best use each platform. How do they integrate Groupon offers, FourSquare, and Facebook places into campaigns?
- How do you build your community? Social media done well builds better communities. Do they use their Klout to bring people together? Do they share their toys? Are they involved in local, state, or national social media efforts? Do they attend or present at social media conferences or barcamps? If so, which ones, and which topics?
- How do you define best social media practices? How do they handle ethical issues? Do they emphasize strategy or tactic? Do they encourage open, honest dialogue?
- How do you have fun with social media? Good social media pros never take themselves too seriously. Fun, creative pros develop fun campaigns.
- How do you measure results? Your campaign strategy should have measurable goals with your specific, niche audience.
- What’s your time frame? Instant results from a social media campaign are as reliable as weight loss programs that promise major results in a few weeks. Do you want a quick splash or a long term gain?
- How do you train clients? Do they evaluate your full social media branding and train employees? If they don’t train clients, do they make referrals? Do they not only teach you how to use social media for branding but also market research?
Google your social media pro. Evaluate their blogs, videos, and photos. Do they look like a good fit for your company and its culture? How good are they are beginning, continuing, and responding to conversations by way of Facebook, Twitter, and more?
Ask good questions. Ask the tough questions.
Better to build a strong social media presence with a solid foundation than to build one in sand that has to be fixed later.