Music solos can grab your heart and show you the most intense, beautiful parts of your soul.
So can an orchestra.
Imagine an orchestra used to listening to a soloist who slowly discover they can play music. The more they practice, the better they sound. Suddenly, the violins reach for some Vivaldi while the French horns go for the Mozart. The bassoons go for Tchaikovsky. When the conductor brings them together, great music that fills a concert hall is played.
Orchestral music is different from a soloist. The varied instruments bring their unique sounds and ranges to the music stand and form music more profound than any performer can do alone. The audience is delighted with the mix of lilting flutes, the mellow cellos, and punctuation from the percussion section.
What’s your company’s social media presence? Is it a one person wonder or an orchestra all working together, following the conductor?
Shift that to a different question:
What if the orchestra learns to play the music, and the soloist ignores them? It’s a lot easier to stay on melody without other instruments, and he wants to keep it that way.
What if the orchestra discovers its voice and its music and is unable to share it on stage with the soloist? Will the orchestra stop playing, or will they pack their instruments into cases and find a different stage on which to make their music?
Sure, you can hire new musicians. But that takes time and money. You invested time and money into the orchestral members you already have. Leverage it.
If your company has a social media presence, you probably already have team members who use their social media voice well. Have you invited them to the concert hall to play a corporate symphony with you? Are you coaching the musial talents of several on your bench, so you can make beautiful music together?
Give the team members you already have on your bench the opportunity to use their musical voices. You would be amazed at what happens when they realize you believe in them and want to make music together.