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Posts Tagged ‘Facebook’

THAT Mom

The only thing scarier to a teen than mom’s saying, “I wanna be your friend on Facebook” is when grandma says it.

How do we avoid becoming THAT mom? We often learn Facebook while or after our kids do, without parenting role models. I was on Facebook a year before my kids were, and I taught workshops on family Facebook safety. Here’s what we did:

  1. Stay legal. Facebook Terms of Service don’t allow users before age 13.  Teaching a kid to lie about a birthdate for faster gratification is not smart. Facebook users under 13 place Facebook in violation of federal statute. Underage kids who get caught get kicked off.
  2. Be friends. On our kids’ 13th birthdays, they started Facebook, and mom and dad were their first friends. A local prosecutor friend was their third. “Why does HE have to be next?” our kids complained. If he was their friend, they might think twice about posting something stupid. That would help protect their personal brand. Check privacy settings monthly because their settings change.
  3. See but don’t be heard. Much. Watch what’s posted, but don’t comment or like everything your kids post. The less you post, the more likely you are their friends will friend you.  Teens think adults who comment or like too much are creepy stalkers. If you have a smartphone, subscribe to their feed and photos. 
  4. Be vigilant. If another adult tells you to look at your kids’ postings, do so.  Once, I warned a parent something looked off. That’s when the family discovered their 15 year old had friended an out of state predator.
  5. Beware the games and apps. I no longer have time for games. When I first started, I accidentally sent a Valentine postcard that said “I love you” to my husband. And my friends. That posted on their walls. Including teens. I spent an afternoon deleting them.
  6. Veto if you can. If your kids post something stupid, try to get them to delete it. I told my kids if they post something on Facebook during school hours, I may correct their grammar, spelling, punctuation, and capitalization.  It works better if I tell them privately than post the correction publicly.  Any band or movie whose name includes a 4 letter word or “sex” in it cannot be mentioned.
  7. Encourage. One of my favorite role model moms – online and in real life – posts on each of her kids’ walls on Facebook at least once a month, “I love you.”

Being a mom of teens online is comparable to real life. Watch, encourage, admonish sometimes, and always, always love them to pieces.

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“How do I get started?” people ask when they decide to try Facebook, Twitter, or LinkedIn for business.  Follow the same steps you would take when planning a long distance business trip. 

  1. Plan. Before you take a business trip, you decide why you’re taking it and what you hope to accomplish. “Go somewhere and business will come” is not a sound strategy.
  2. Train. Before you drive a car on a business trip, you learn to drive the car. Riding in a car does not translate into instant driving skills. You learn the rules of the road, safety tips, and more. Driving lessons take time. Give yourself time to learn to use social media.
  3. Organize. Decide who will go. Who do you send on business trips, and how do they best represent your unique brand? What will you do when you get there?
  4. Budget. What tools will you buy, and which freebies will you leverage?
  5. Equip. Travel is mobile. So’s social media. Get a smartphone so you understand your customers better.
  6. Target. Who is your dream customer, and how can you best find that niche via social media?
  7. Converse. Listen to your target customers, respond, and ask them questions. Build a relationship.
  8. Streamline. Over time, social media takes less of your time. Tools like Tweetdeck, Hootsuite, and NutshellMail can help you use social media on a schedule.
  9. Evaluate. Measure results. Experiment with various strategies and determine which work best for your customers. This will help you set short and long term goals.

The key to social media is the word “social.”  It’s about people.

If you can…

  • Balance the personal and the professional..
  • Be real and be smart while you’re being transparent…
  • Listen and respond….
  • Build your own brand indirectly as you build up the community around you….

Social media will help your business not only survive but thrive.

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If Charles Dickens blogged today, no one would read him.  He used too many words.

Boomers can have great ideas, but they have to relearn how to write if they want people to read them. Less is more. Long is never read. How can a boomer with great ideas learn to sift for gold and shake out the good stuff? What tools should they use?

  1. Twitter. Tweets are limited to 140 characters. Savvy tweets use 120 or fewer characters so they are more easily retweeted. The more you tweet, the better your writing will shift to the new paradigm. Overly long tweets will make you look old school and past your prime time.
  2. Main Point. What’s your main point? When I teach document layout to non-graphic business people, I tell them to print a page, hold it at arm’s length, and squint. What stands out the most is what the average consumer will see first. Design the rest of the ad around that point. This applies to writing too. Step back from your blog, squint, and determine the main point. Write around that point. If you have more than 1 point, you have more than one blog.
  3. Blog with Word Count. Don’t just blog. Keep the word count at 300 to 400 words. If you go longer, you have a blog series. Start with your premise, your thesis, and evaluate every word and sentence to assure they are essential to your thesis. Don’t repeat yourself. Cut the fat.
  4. Bullet. Bullets are like related tweets and are more likely to be read.
  5. Graphic. Include a graphic or video with your blog. Back link it to your website for better SEO.
  6. Link. Tweet your blog on Twitter. Link it on Facebook. Link it on LinkedIn. If you link properly, it will be read more often than if you just include it in a status line. When you link correctly, your graphic in your blog will show on Facebook and LinkedIn. Links with pictures get more clicks.

I blogged back in the days of 900 word limits. Today’s blog is not a 5 paragraph essay. It is not a dissertation. It is a foot in the door. Smart writers use these tools to powerpack a content rich punch that stands out from boring blogs.

PS: Have keyboard. Will blog. For hire.

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If you are going to hire a social media professional, what questions should you ask?

  1. What’s your Klout? Klout measures individuals’ social media impact. Its methods may not be perfect, but social pros should have a Klout score of at least 30 (most social media pros have scores much higher than 30).  When you enter a Twitter handle (must be public), you will pull the Klout score.
  2. What are your favorite platforms? A social media pro should be familiar with Facebook, Twitter, LinkedIn, Youtube, and blogs. Pros need to understand the social media spectrum and how to best use each platform. How do they integrate Groupon offers, FourSquare, and Facebook places into campaigns?
  3. How do you build your community? Social media done well builds better communities. Do they use their Klout to bring people together? Do they share their toys? Are they involved in local, state, or national social media efforts? Do they attend or present at social media conferences or barcamps? If so, which ones, and which topics?
  4. How do you define best social media practices? How do they handle ethical issues? Do they emphasize strategy or tactic? Do they encourage open, honest dialogue?
  5. How do you have fun with social media? Good social media pros never take themselves too seriously. Fun, creative pros develop fun campaigns.
  6. How do you measure results? Your campaign strategy should have measurable goals with your specific, niche audience.
  7. What’s your time frame? Instant results from a social media campaign are as reliable as weight loss programs that promise major results in a few weeks. Do you want a quick splash or a long term gain?
  8. How do you train clients? Do they evaluate your full social media branding and train employees? If they don’t train clients, do they make referrals? Do they not only teach you how to use social media for branding but also market research?

Google your social media pro.  Evaluate their blogs, videos, and photos. Do they look like a good fit for your company and its culture? How good are they are beginning, continuing, and responding to conversations by way of Facebook, Twitter, and more?

Ask good questions. Ask the tough questions.

Better to build a strong social media presence with a solid foundation than to build one in sand that has to be fixed later.

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What do you do if someone posts a photo of you on Facebook  that needs to be removed?

  1. Change your Facebook Settings. If you go to privacy settings, you can customize it so only you can see the photos or videos in which you are tagged or designate who can see the tags.
  2. Untag Yourself. If you are tagged in a less than flattering picture, go to the list of who is in the picture, hover on your name, and untag yourself. Once you are untagged, others will not be able to retag you.
  3. Delete the Photo. If it is your photo, delete it. If one of your friends has posted or tagged you in a bad picture, then don your Dale Carnegie supercloak.
    1. Contact the person in real life and politely ask them to remove the photo.
    2. Contact the person by Facebook message and ask them to remove it. This is not the time to be hostile; use words like please, thank you, and have a nice day. Only the picture poster can remove it. If you are rude, you risk harming your friendship or making your friend so angry the picture stays or new ones are added.
    3. Report the photo to Facebook.
    4. Even if the photo is deleted, people could have downloaded it for posterity.
  4. Knock It Down. If you can’t get rid of the picture, get good ones taken and tagged to knock the bad one down the view list.
  5. If You Aren’t Good, Get Good. With the abundance of cameras and flipcams, what happens in Vegas stays on Facebook/Twitter/the Internet forever.

Photos and privacy issues get tougher when children are involved. Some children have family issues that require them not to have photos published. Ask permission of parents first. Check the privacy settings of your photo albums.

What are our choices with photos and privacy?

  • We could don burkas so no one will know who’s in which photo.
  • Or we can try to find ways to be part of the conversation and protect our privacy as much as possible. 

Smile. You’re on candid camera. So am I.

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“Pay no attention to the man behind the curtain!” the Wizard orders Dorothy when she’s trying to leave Oz.  She ignores the voice, peeks behind the curtain, and discovers the wizard is human.

The best communicators – in real life and social media – slip through the curtain to give us a glimpse of the person behind the mask.

When we write by email or private message, remembering there’s a person on the other side of the keyboard is imperative. We’ve all gotten poison pen electronic messages. 

One recent morning, I sat down at my computer to joke with virtual friends – my family was still sleeping. I had just finished 2 of my most stressful days of the year – days full of difficult paperwork that’s worse than tax time.  My friends and family had cheered me through these hated days in person, on telephone, and via email.  I was ready for a break and a laugh before my first cup of coffee – time for Christmas to begin!

Instead, I read a terse private message that lacked nuances like please, thank you, Merry Christmas, etc. The complaint had merit, but the tone oozed anger from each sentence. Ouch. My family was all still asleep, and I didn’t want to wake them to cry on their shoulders.

So I tweeted that I was hurt by a private message and needed someone to make me get back in the Christmas spirit. Within a minute of my tweet, I got a first response from a friend sending me a joke. Then another. Then more.  I chatted w/a Facebook friend who texted me encouragement throughout the day.

As I sat in my still-dark living room, with tears rolling down my face, I was not alone. I had shared a glimpse of myself behind the social media curtain, and friends responded. They were my lifeline till my husband woke up, and I could cry on his shoulder.

We often talk of the business and educational value of social media. First and foremost for me, social media builds relationships.

When Twitter, Facebook et al are done well, they reveal to us the person behind the keyboard – good and bad.

Social media inspires me to be a better person behind the keyboard – and to help others do the same.

Oh – and thanks to @News25JordanV, @StevenWABX, @MarketingVeep, @Hsing3Kinder, @TalinaN, @DanaMNelson, and @PlanningForever – and my FB texting encourager – for answering my early a.m. Tweet for help.

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Ten years ago, I turned the Y2K celebration into a geography lesson for my children, then ages 4 and 6. We labelled poster boards with each continent’s name and clipped news stories throughout December of Christmas and New Year’s celebrations around the world.  Newspapers had great color photos of cultural traditions across the continents. As we clipped a photo story to add to our collection, we found its country of origin on the world map. By January 1, 2000, we had great photos across all continents of local traditions on holidays.

Teachers and parents can take that idea, stir in some social media, and have a lively conversation the next two weeks.

On a weekly, if not daily basis, I chat on Twitter with people in Europe, Australia, and Asia.

What would happen if my friends – and your friends – posted photos and info of local traditions to share with others all around the planet? We could share them on Facebook with our good friends and then Tweet them across the planet.

How can you join in?

  1. Tweet or post on Facebook a photo or a news story of a cultural tradition in your home town, using the hashtag #GlobalHolidays.
  2. Tweet or post this blog on Facebook, asking your friends to join the fun.
  3. Search Twitter for the hashtag #GlobalHolidays.  Share interesting things you learn with others – over Facebook, RT with Twitter, or word of mouth in real life.
  4. Ask questions and thank those who participate with #GlobalHolidays.

Enterprising teachers, whether by profession or passion, could then print those pictures and create collages by which kids could learn geography. But it could work better than the static displays of 10 years ago. Now, teachers can take those images and use them as a starting point to begin global conversations to share in the classroom.

In the process of a little global awareness, we could all learn something:

Distance around the globe isn’t a big deal when you’re talking to your friends.

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