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“How do I get started?” people ask when they decide to try Facebook, Twitter, or LinkedIn for business.  Follow the same steps you would take when planning a long distance business trip. 

  1. Plan. Before you take a business trip, you decide why you’re taking it and what you hope to accomplish. “Go somewhere and business will come” is not a sound strategy.
  2. Train. Before you drive a car on a business trip, you learn to drive the car. Riding in a car does not translate into instant driving skills. You learn the rules of the road, safety tips, and more. Driving lessons take time. Give yourself time to learn to use social media.
  3. Organize. Decide who will go. Who do you send on business trips, and how do they best represent your unique brand? What will you do when you get there?
  4. Budget. What tools will you buy, and which freebies will you leverage?
  5. Equip. Travel is mobile. So’s social media. Get a smartphone so you understand your customers better.
  6. Target. Who is your dream customer, and how can you best find that niche via social media?
  7. Converse. Listen to your target customers, respond, and ask them questions. Build a relationship.
  8. Streamline. Over time, social media takes less of your time. Tools like Tweetdeck, Hootsuite, and NutshellMail can help you use social media on a schedule.
  9. Evaluate. Measure results. Experiment with various strategies and determine which work best for your customers. This will help you set short and long term goals.

The key to social media is the word “social.”  It’s about people.

If you can…

  • Balance the personal and the professional..
  • Be real and be smart while you’re being transparent…
  • Listen and respond….
  • Build your own brand indirectly as you build up the community around you….

Social media will help your business not only survive but thrive.

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