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Posts Tagged ‘SmartPhone’

Not quite ready for prime time 21st century jargon? Do you wonder what terms and customs mean?

2011. Old: say two thousand eleven for the year.  Younger: twenty-eleven.

Cloud. Old: cumulus clouds in the sky. Younger: opportunities for users to share files and programs over the Internet.

Easter egg. Old: a treat-filled egg found during a hunt at Easter. Younger: hidden treat that can be found in a movie, book, video, or computer game. It includes inside jokes or special treats for those who find them.

Email. Old: trendy way to communicate. Younger: text and dm more than email. If you send them email, make it short. Less is more. More is never read.

Handle. Old: used with your old CB radio. Younger: Twitter.

Hashtag. Old: possibly an illegal substance. Younger: conversation topic used globally on Twitter.

Interruption. Old: don’t look at that phone when I’m talking to you. Younger: check phones for texts, messages and more during real life conversation. This is their normal multitasking in a connected world. They set SmartPhones on the desk or table during meetings to use as needed. 

IRL. In real life. Acronym to distinguish from virtual world.

Mobile hotspot. Old: possible title on the cover of Cosmopolitan. Younger: device that lets you create a Wifi hot spot for other Wifi capable devices.

Pandora. Old: myth. Younger: music platform where you choose what you want to hear.

Talk to someone. Old: real live conversation. Younger: in real life or by way of Skype, chat, tweet, dm, or text.

Time. Old: watches and alarm clocks. Younger: phone. 

Tweet. Old: possible continence problem for perimenopausal women. Younger: verb form of how people communicate on Twitter.

What did you watch last night? Old: TV. Younger: ustream, Netflix, or Youtube on a computer, iPod, phone or iPad.

Work Day. Old: 9 to 5. Work and personal separate. Younger: Work may not be one job; it could be 2 or 3, and one of those could be being a solopreneur. Work  and personal merge into meeting the needs of both as needed, and sometimes with interruptions on both ends.

Your wallet or your phone? If a robber mugs you and asks, your wallet or your phone, old answer, phone. Younger: wallet. 

Younger or older, if you understand what others are thinking with certain terms, it will help us all work together as teams.

What other older/younger differences in terms do YOU see? Comment below.

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At yesterday’s Indiana Social Media Summit/Smackdown, 1 Indianapolis attendee wore a t-shirt with a giant QR code printed on it, challenging friends to scan his  code. Last night, I tried explaining this to a friend who is neither a geek nor a marketer. He had never heard of QR codes. That’s when I realized most normal people don’t know what QR codes are or how they will be used next year. 

What are they?

You may have seen the graphics attached to packages, on flyers, or in other information without realizing what they are. These are 2 dimensional barcodes.  They were developed in 1994 for use by car manufacturers as a Quick Response code.

Why do people use them?

If you scan a QR code into a SmartPhone or other device, you access information faster. Instead of manually typing in a web address, I can scan in the code and immediately get to the website. It can be set to immediately provide the scanner with contact information and text. Imagine the possibilities for your business card.

Think of this as a faster way to get coupons, special offers, and more.

Marketers love these because they can measure ROI on different parts of a campaign. Put a different QR code on different media branches of a campaign. They can then measure response rates and make smarter purchasing decisions in the future.

Artists are including QR codes in their artwork so those who scan the code can access new information, Easter eggs, and more.

At yesterday’s Indiana smackdown, trophies were given to statewide winners. Evansville’s Ameristamp Sign-a-rama donated the name plates for the trophies and included the QR codes of winners beside each winner’s name. A QR code can be included on any printed material or signs. Some business owners print and post them to better reach their smartphone customers.

How can I get started?

The first step to printing something with a QR code is to generate a unique code for your information or website. If you Google “QR code generator,” several options will be listed. Mashable recommends considering  Kaywa, iCandy or Stickybits.

Right now, 1 in 4 Americans uses a cell phone with applications.  By this time next year, 1 in 2 Americans will have a SmartPhone.

Smart businesses will find ways to use QR codes to better reach their customers. The smartest ones will find new ways to use them.

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